Bringing In-Game Marketing Integrations To Life
INNOVATIVE MEDIA INTEGRATION
Grab your audience’s attention in new and creative ways throughout the ROBLOX virtual universe.
INNOVATIVE APPROACH
Advancing in-game marketing solutions
PROVEN TRACK RECORD
Demonstrated success with major brands
EXPERT PARTNERSHIP
Dedicated client management and compelling ROBLOX analytics to ensure your campaign’s success
REACH YOUR AUDIENCE WHERE THEY PLAY, EVERY DAY
Customized In-Game Activations
YOUR BRAND
TAILORED & SPECIFIC
IN-GAME CREATIVE
OUR IN-GAME MARKETING
ACTIVATION STRATEGY
ON & OFF PLATFORM
MARKETING FOR THE INTEGRATION
REAL/
MEASURABLE ENGAGEMENT
Access to over 200 million + unique users every month
WHAT WE DO
Innovative Media Integration (IMI) is an in-game marketing agency combining wonderful in-game creative with branded engagement via the ROBLOX game platform.
In-game creative integrated into gameplay to drive awareness, intent, and sales
Detail oriented client management and compelling platform analytics for ROI tracking
On-platform and off-platform marketing to drive brand integration awareness and engagement
IN-GAME INTEGRATIONS FAR OUTPERFORM OTHER FORMS OF ADVERTISING REACH
SOCIAL MEDIA ADVERTISING
Top feeds with the average engagement generally fall in the <5% range
IN THEATER ADVETISING
In-theatre advertising's engagement rate is hard to measure but self-evaluated at 2.2X TV
CTV ADVERTISING
CTV Advertising engagement rate for a :15 sec spot fall at 0.23% and a :30 sec spot at .0.41% and 3.9% for interactive advertising format
IMI IN-GAME MEDIA BUY
With a competitive CPM & creative built to reach up to 100% engagement where each marketing activation strives to include some exclusive opportunity for game players and/or IRL purchase
MARKETING THE INTEGRATION TO THE AUDIENCE
Influencer Partner Marketing
Our partner game developers have an influencer network they reach to post about brand integrations in various games - paid post outreach could be for up to 10M+ followers
Our YouTube & Social Networks
Our potential audience is 1,680,000 followers across our various YouTube & social handles including, Discord, Instagram, Tik Tok, etc. depending on the Roblox game/s utilized for the integration
Game Platform Marketing
Our potential Roblox audience is up to 40 Million + players per game, with up to 18.6 Million members that have opted in for marketing
Off-Platform Marketing
We purchase off-platform media to the target audience to drive integration awareness and usage depending on the terms of the integration
Employ A New Marketing Strategy
COUNTLESS STRATEGIC ADVANTAGES
“In-game advertising is the second most important channel for driving consideration and purchases, behind only social media.”
- iab. "Changing The Game Report" - MARCH 2024
ENGAGE WITH GEN Z
With Gen Z spending more time on video games than watching TV, IMI positions your brand where it matters most
HIGH ENGAGEMENT
In-game advertising ensures 100% engagement during gameplay, outperforming traditional advertising channels
COST
EFFECTIVE
Competitive CPM rates with high engagement and retention rates
